This blog is not related to the 2001 comedy movie “Dude, Where’s My Car?” Instead, it’s about the same question that is asked in the automotive industry multiple times per day: “Dude, Where’s My Car?” Before I took over the leadership of Vinturas in 2021, I spent most of my career at OEMs* in the global high-tech and electronics industry. Transparency, visibility, and traceability of shipments in transit became an issue in the late ‘90s. With that I have been highly surprised by the lack of transparency, visibility, and traceability in the automotive finished vehicle industry when shipping finished vehicles from a factory to customer dealerships. I would like to share some observations I have made in relation to this.
In this first blog, I shared some examples related to transparency, visibility, and traceability when shipping finished vehicles from factory to customer dealerships. In the next blog messages, I will reflect on these examples by writing blogs about potential solutions to solve these issues. While these blogs focus on the automotive finished vehicle industries, we know similar issues are applicable to other industries too. We will post our blogs on Vinturas.com and on our Vinturas LinkedIn page.